Social Media Manager

Responsibilities

Based on the objectives, list out the responsibilities of the social media manager you are looking to hire. The most common responsibilities for social media managers include:

• Analyze customer expectations according to past social media activity
• Develop social media campaigns
• Define key performance indicators and KRAs for social media campaigns
• Update social media content across all channels
• Engage with customers and followers
• Use tools such as Buffer, Hootsuite or any other social media marketing tools that you currently use or plan to use
• Monitor campaigns and analyze data obtained
• Track SEO and web traffic metrics
• Establish relationships with social media influencers to develop a strong network
• Develop content or assign tasks to content developers
• Keep an eye on social media trends
• Communicate effectively to all stakeholders, including senior management and content developers

Skills and Qualifications

Whether you are hiring for an entry-level or senior role, include the minimum skills and qualifications required. Examples include:

• Experience as a social media manager or a similar role (be specific, and include the number of years of experience)
• Experience in creating social media strategies
• Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
• Excellent verbal and written communication skills
• Aptitude for crafting engaging content
• Strong organizational and multitasking abilities

Preferred Qualifications

Here are some “good to have” qualifications you can mention in your job description:

• Master’s degree in marketing, digital marketing, internet marketing or related field
• Prior experience as a copywriter
• Prior experience as a content manager

You can also include other elements such as information about the company, work culture, equal employment opportunities and benefits offered. You should also add information about what to include with an application, such as a portfolio or data points that establish their expertise.